![]() The downside: two-year contracts and equipment rental. Most notably, " NFL Sunday Ticket," offering "every live game" across the country in one place. The pitch: By installing a small satellite dish on the roof or outside the home, customers could get more channels and a clearer signal, with a heavy emphasis on sports. Plus add some key programming that is missing, like Amazon Prime Video, Hulu and the NFL games that sports fans crave on DirecTV.ĭirecTV was initially launched in 1994 as a way for rural customers to get TV entertainment in areas not covered by cable but over the years also expanded to urban centers. Baig said in his USA TODAY review, due to high pricing, the need for equipment rental (for more than 1 TVand a two-year contract. Namely, the new AT&T TV, which opened nationally this week to poor reviews. "But in terms of our marketing muscle and our momentum in the market, it will be about software-driven pay-TV packages." DirecTV-owner AT&T this week admitted that it is no longer actively marketing the service, which has seen subscribers fall to 16 million from 20 million when the company purchased it for $49 billion in 2015.ĪT&T will continue selling DirecTV in "more rural or less dense suburban areas," John Stankey, the president of AT&T said at an investor conference. It may not be today or tomorrow, but it could be soon. Watch Video: Netflix, Hulu, Disney+: Is streaming still cheaper than cable? ![]()
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